Clearwater

Migrating Clearwater Seafoods from Magento to Shopify

Commerce

The homepage of the desktop website for the Clearwater Seafoods storefront on Shopify.

Our Impact

We migrated Clearwater's commerce storefront from Magento to Shopify to improve their customer experience.

Rebuilt their storefront in Shopify for higher performance and customizability
Improved UX by harnessing Shopify’s navigation, product, and checkout features
Migrated their product data, customers data, and full order history
Set up Shopify Markets for separate US and Canada storefronts

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Clearwater is synonymous with premium seafood and reliable worldwide delivery.

Clearwater Seafoods is one of North America's largest vertically integrated seafood companies. Founded in 1976 in Nova Scotia as a local lobster retailer, they have grown into a leader in the global seafood market. They are also proudly Indigenous-owned and committed to creating a sustainable seafood future for generations to come.

THE VISION
Clearwater needed a fast, customizable platform like Shopify to create an easy, intuitive journey for customers placing an order.

WHY LAZER?
As a Platinum Partner, we’re a trusted source for Shopify expertise and can quickly migrate a commerce storefront to the platform, including recreating its existing design and integrations.

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platform

Web
Shopify
Magento
SAP

Expertise

Frontend Development
Data Migration
Architecture Design

Stage

Private

Approach

Rebuilding Clearwater’s frontend look in Shopify

We rebuilt Clearwater’s Magento storefront and recreated its design in Shopify.

Besides some small tweaks, we perfectly recreated the frontend to emulate their Magento site, ensuring a seamless transition for their customer base.

Approach

Migrating product, customer, and order data

We migrated Clearwater’s data from Magento to Shopify so they could easily transition to their new operations.

This included their products, customers, full order history, and content pages. We imported the data into Shopify and mapped it to the new storefront, making sure to emulate the previous site while upgrading functionality with Shopify.

Approach

Improving the user experience with speed and performance

Moving to Shopify created a better checkout and improved the UX on the product pages.

Even with the consistent branding, customers will experience improvements to the speed and quality of the site navigating and shopping experience. We also set up a “choose your date” shipping system for a more customizable ordering process.

The cart page of the desktop website for the Clearwater Seafoods storefront on Shopify, featuring a “choose your date” shipping option.

Approach

Leveraging Shopify Markets for localized storefronts

Shopify Markets allows merchants to customize additional storefronts for markets, including language and currency settings.

We set up separate Clearwater sites for Canada and the US, and leveraged the currency payout solution in Markets to suit Clearwater’s banking needs for each site.

Conclusion

In moving Clearwater to Shopify, we created a better and faster storefront that is representative of their high-quality product and delivery experience.

Choosing to move their storefront to a different platform is a big leap, and brands need the right partner to make sure that transition is seamless and effective. We’re glad we could support Clearwater during their migration; it was a great experience for both our teams!

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