The Shopify Summer '25 Edition updates you shouldn't miss
10 Summer '25 Edition highlights and why they matter for merchants
We love the times of year when Shopify drops a wealth of 150+ new features and improvements — and the Summer ’25 Edition is the latest and greatest in what they have to offer, designed to help merchants of all sizes build better commerce experiences. From AI-ready themes to multinational B2B support, these are pivotal updates that, if leveraged wisely, promise to accelerate development, streamline operations, and unlock growth.
As a Shopify Platinum Partner, we are dedicated to working with enterprise and growing brands to create the best brand experiences on Shopify.
We’re here to help you unpack the most impactful updates from this Edition and give you a preview of how they can empower your business.
Shopify Markets for B2B stores
- What’s new? In the updates to Markets, Shopify Plus merchants can create multiple B2B markets when using Shopify Payments. Each market can have its own catalogs, currency, and storefront customizations, and they can all be managed from one location in Shopify admin.
- Why is it important? B2B enterprises will see a huge improvement in their scalability across regions and currencies. They can also build more seamless theming and customization across their markets.
Multiple business entities in one store
- What’s new? For Shopify Plus merchants, new permissions and tools can simplify global backend operations, allowing you to oversee all your entities in one Shopify store.
- Why is it important? Enterprise merchants running individual stores for each market will see a huge benefit in this consolidation, with the potential to use one store for your all markets if it suits your catalog. When you add multi-currency payouts into the mix, you're set for seamless global commerce.
Gifts cards in B2B sales
- What’s new? Integrate gift cards directly into B2B catalogs and make them available for purchase, with streamlined reporting and no custom solution needed.
- Why is it important? Effectively drive B2B purchases and repurchases through a more personalized, high-touch strategy, crucial for fostering strong B2B customer relationships.
Store credit supported everywhere
- What’s new? Store credit is now available in Shop App, Shop Pay, and Shopify POS, and can be leveraged for refunds, loyalty programs, and retention.
- Why is it important? Merchants no longer have to rely on tons of gift cards or discount codes — store credit can create a more seamless customer experience and drive referrals. Store credit on POS can drive omni-channel experiences, allowing customers to earn and spend store credit both online and in person.
Subscription and pre-order editing
- What’s new? Edit line items with selling plans, including subscriptions and pre-orders, allowing you to change quantities, add discounts, or remove subscription or preorder items before fulfillment.
- Why is it important? This addresses a huge pain point for subscription companies that need to edit items for promos or make changes when the customer requests them post-purchase. It provides critical flexibility, allowing you to make adjustments without cancelling and re-creating orders, and improving customer satisfaction.
Storefront components for headless builds
- What’s new? With storefront web components, can now embed Shopify commerce features, like products, collections, and a checkout, into any site with just a few lines of HTML.
- Why is it important? This is a lightweight and low-maintenance alternative for headless implementations. Without a build process or Storefront API requests, quickly integrate high-quality Shopify components and elements right into your site.
Beautiful, interactive, and AI-ready themes
- What’s new? Horizon is a collection of 10 free themes by Shopify, with huge design flexibility, built-in AI for easy editing, and a top-of-the-line buyer experience.
- Why is it important? This theme collection sets a new bar with modern UX features like improved animation and interaction designs. And the reusable theme blocks and AI-editing tools mean you don’t have to be a dev to build and code your ideal storefront. (You can also copy and paste sections and blocks between pages in the theme editor, meaning faster customization and better reusability!)
Storefront MCP for AI shopping agents
- What’s new? With Storefront MCP, connect AI assistants to commerce data to build AI shopping agents for individual stores. Let you users use agents to search products, answer questions, create carts, and initiate checkout.
- Why is it important? Shopify is keeping to the forefront of AI commerce, making it easy for merchants to harness the latest tech to better serve their customers. (Speaking of MCP, we also love that Polaris and Shopify Function docs are in the Shopify Dev MCP server, this will save a lot of time!)
Shopify Function logic for Shopify POS
- What’s new? The Function APIs now include a new
retailLocationfield, letting you tailor checkout logic based on whether purchase is happening in a retail environment. - Why is it important? This enables store channel-specific or even location-specific actions, like offering in-store-only sales or promos, to create unique experiences for online versus retail customers.
Shopify Flow supports secure connections and returns data
- What’s new? Shopify Flow’s improved Send HTTP request action means more support for external service integration by securing secrets and returning response data to workflows.
- Why is it important? Now you can treat Flow like a mini Zapier, enabling complex workflows with external dependencies, such as loyalty-based discounting and cross-platform customer data integration. You could potentially even replace Google Cloud or AWS Lambda functions for smaller jobs!
conclusion
Let us be your guide
As you navigate the exciting possibilities presented by this Shopify Edition, it’s important to strategize on how these updates fit into your brand and business goals.
As a Platinum Partner, we’re uniquely positioned to help you leverage the latest Shopify capabilities to create the best commerce experience possible.
And if you want to explore more of our team’s Edition highlights, check out the full list from Sebastian Bryers, a senior engineer and technical architect at Lazer.
lazer technologies
Need help?
We’d love to discuss your commerce roadmap.
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