Paw Prosper

Architecting Paw Prosper’s B2B rewards and referral program on Shopify

Commerce

B2B

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Our Impact

We partnered with Paw Prosper to architect a custom B2B rewards program and modernize their commerce experience on Shopify.

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Designed a custom, highly automated B2B rewards and affiliate program on Shopify
Incentivized professionals to interact with, recommend, and purchase Paw Prosper products
Leveraged Shopify B2B primitives to optimize their B2B storefront and customer accounts
Built a DTC storefront for affiliate referral tracking across their brands

Paw Prosper is a health and wellness platform supporting pets throughout their lives.

Paw Prosper is dedicated to providing innovative, vet-recommended solutions for pets. As their family of brands grew, Paw Prosper required more sophisticated digital tools to serve both consumers and professional partners, while maintaining a seamless, consistent experience across their ecosystem⁠.

THE VISION
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Paw Prosper had an existing B2B storefront on Shopify, but they had several manual processes for incentivizing professional referrals and wholesale purchases, and their unique requirements meant third-party reward apps wouldn’t suit their needs. They wanted to better leverage Shopify to create a custom rewards and affiliate experience that would enhance product discovery, deliver personalized recommendations, and incentivize B2B engagement through automation and analytics.

WHY LAZER?
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Lazer’s expertise in B2B commerce strategy, loyalty solutions, and custom builds on Shopify enabled us to rapidly architect and implement solutions tailored to Paw Prosper’s unique needs. Our approach prioritized speed, quality, and future scalability, ensuring that new features could be launched quickly and iteratively⁠.

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platform

Web
Shopify

Expertise

UI/UX Design
Frontend Development
Backend Development
Infrastructure Development
Integrations
Custom Shopify Apps & Integrations
Architecture Design

Approach

Architecting a complex loyalty and affiliate system on Shopify

Our custom solution empowers clinics and practitioners with an automated, multi-tiered loyalty and affiliate system directly integrated into the Shopify ecosystem.

It streamlines reward earning and redemption, referral tracking, and incentive management, effectively replacing manual processes with custom apps, extensions, and database integrations. By building directly within Shopify, we ensured operational ease for Paw Prosper's staff while offering flexible reward redemption options, including store discounts via Shopify Functions and digital gift cards via third-party rewards API Tango.

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The Paw Prosper website detailing how to earn points as part of their rewards program.

Approach

Connecting custom solutions for B2B rewards & redemption

We optimized Paw Prosper’s B2B storefront so that animal wellness professionals and clinics can easily create an account, track activities, purchase products, and access any eligible custom pricing.

The program allows them to earn points through actions such as registering, making purchases or placing wholesale orders, referring new practitioners, or engaging with Paw Prosper via social media and events, with a checkout extension app enabling custom UI for points redemption.

Approach

Building a DTC shopping experience for affiliate referrals

We seamlessly integrated a DTC store that allows professionals and clinics to refer clients and track resulting purchases through custom referral links, codes, and QR codes.

Referral and attribution logic ensured that purchases made by D2C customers via a professional’s referral credited the right clinic or professional with rewards. The affiliates can easily review their earned rewards and referral analytics.

For pet owners, the experience is easy to use and allows them to browse and buy from the full catalog of Paw Prosper brands, with tailored experiences and offers via an affiliate’s link or code. Making the most of Shopify’s native features, we ensured the browsing, account creation, and checkout flow were intuitive for customers and optimized for conversions.

Approach

Empowering admin with an automated rewards program

The embedded Remix/Polaris admin app we developed for Paw Prosper provided comprehensive control, allowing staff to analyze performance, manage users and reward tiers, and manually adjust or award custom points.

The program automates the majority of manual tracking that would otherwise require a third-party rewards program, with Slack integration and admin UI extensions streamlining any manual review and approval of custom points as needed.

The Paw Prosper website detailing how partners can start earning rewards through recommendations and purchases.

Lazer’s partnership with Paw Prosper delivered a modern, scalable platform that significantly enhanced their B2B engagement and operational efficiency.

We empowered Paw Prosper to drive engagement, broaden their reach, and unify their brand experience for all users. This commerce transformation positions them for scalable growth, ensuring a flexible foundation as their family of pet brands continues to grow and they deepen their offerings to both B2B and DTC customers.

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