Checkmate

Building Checkmate’s Shopify infrastructure and app experience

Commerce

Consumer

Our Impact

We built Checkmate's Shopify infrastructure and app to engage more brands and onboard them to their customer rewards platform.

We built the initial experience and infrastructure for Checked, Checkmate’s Shopify app

With Checked, brands create campaigns that reach Checkmate’s network of 1M+ customers ‍
Customers can sign up on Shopify storefronts to find Checkmate deals at 100K+ stores

Like what you see? Let’s chat about your next project.

Let's Talk

Checkmate empowers shoppers and brands through personalized deals.

Through the rewards platform, customers access deals at more than 100,000 online stores, automatically applied at checkout. They also partner with brands to improve their conversions by offering custom, dynamic deals to new and returning customers.

THE VISION
Checkmate wanted to build a Shopify app to integrate their platform into merchant storefronts. With the highest distribution in commerce, Shopify was the key platform where Checkmate could expand their networks of merchants and customers.

WHY LAZER?
Checkmate chose Lazer because we’re one of the most active engineering companies in the Shopify app ecosystem. We know commerce pain points, how to navigate the Shopify ecosystem, and how to build apps that reach 30K+ merchants. Our senior engineers know the platform intimately, allowing them to work fast to create the best possible Shopify product.

Visit Checkmate

platform

Shopify
Web

Expertise

Frontend Development
Backend Development
Infrastructure Development

Stage

Series A

Investors

Google Ventures
Mantis VC
Wischoff Ventures
Liquid 2 Ventures
Susa Ventures
Hyper

Approach

Establishing the Shopify app foundation ‍

When we create a Shopify app, we build the foundation such that it integrates seamlessly with Shopify APIs and web hooks.

This is key to allowing the app to listen to orders and customer events, like the checkout process, abandoned carts, or customer clicks.

Approach

Building the checkout extension and customer experience

We built a customer-facing App Block widget that makes it easy for merchants to insert Checkmate into the home, product, and cart pages.

When customers sign up or sign in to their Checkmate account through the checkout extension, it automatically applies their applicable discounts to the cart. We also leveraged Checkout Functions to facilitate unique discounts based on points redeemed, and design states to reflect this on the frontend.

Approach

Enabling Shopify discounts & campaigns in the admin app

‍The Checked app recommends personalized campaigns to engage new and existing customer segments on the merchant’s Shopify storefront and within the Checkmate network.

Merchants can run campaigns, customize email notifications, and track results in their Shopify dashboard.

We built the admin app so merchants could manage settings, such as points to dollar or product redemption logic, and create campaigns. This included building a discount generation API based on their parameters so that the app could create coupon codes. The app also needed lots of push notification power to notify shoppers about available offers.

Using our Shopify expertise, we helped Checkmate ensure that brands on the platform could boost their conversion and build loyal customer relationships.

Building the initial Checked app experience allowed us to drive a win for every part of the ecosystem: Checkmate engages Shopify merchants, the merchants run campaigns and increase conversions, and their shoppers access personalized discounts. It was really rewarding for us to work on a project that improves the commerce experience on so many levels.

Ready to make an impact?

Let's Talk