Lazer today announced its Agentic Commerce Accelerator

A focused program that helps brands sell across major AI channels including AI Mode in Google Search, the Gemini app, Microsoft Copilot Checkout, and ChatGPT—by making their commerce stack agent-ready end to end.

The accelerator is built to align with Shopify’s Universal Commerce Protocol (UCP), the open standard co-developed with Google to bring commerce to agents at scale. It’s designed for real checkout requirements—discount codes, loyalty, subscriptions, fulfillment options, and selling terms—so purchasing works inside AI conversations, not just on a storefront.

What Lazer delivers:
• Agent-readiness assessment: catalog quality, pricing/promos, inventory, policies, fulfillment, returns
• UCP implementation path: map and implement the required flows and extensions for your stack
• Agentic checkout support: ensure discounts, loyalty, subscriptions, and terms render correctly in agent-led flows
• AI channel activation: configure and ship the integrations needed to transact in AI conversations
• Measurement: instrumentation for discovery → checkout conversion from AI channels

With the Agentic Commerce Accelerator, Lazer and Shopify remove the friction and uncertainty that brands face when preparing for AI channel shopping.

Instead of long-dated experiments or surface-level integrations, merchants get a clear, production-ready path to selling inside AI agents—quickly, correctly, and at scale. The result is a commerce foundation that’s not only discoverable by AI, but transact-ready from day one, positioning brands to win as conversational commerce becomes a primary buying channel.

For more information, contact us at founders@lazertechnologies.com