Creating & selling Supercharged for $1M+, one of Shopify’s most popular SMS marketing platforms
Mergers & Acquisition (M&A)
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In 2019 at Lazer, after running and scaling our own Shopify stores, selling everything from blankets to phone cases to bags, we saw first-hand the power and independence Shopify gives merchants to run and scale their businesses.
More importantly, we experienced the power of the Shopify App Store, and how crucial Shopify apps are to all aspects of running a business. Everything from search & discovery, customer acquisition and retention, up-selling, logistics, and scaling, relies on Shopify apps.
Over the next 3 years later, we began building Shopify apps and documenting our learnings, helping out 10,000+ merchants along the way. In June of 2022, we officially sold our flagship app, Supercharged, for more than $1M+.
When first thinking through what to build on the Shopify App Store, instead of trying to figure out a new idea by ourselves, we started by talking directly to Shopify merchants and by browsing Shopify community forums to learn what real problems merchants were experiencing. Throughout this process, we found that merchants who were using the Shopify POS platform were complaining that there was no good way for them to send text messages to their customers directly from the POS. So that’s where we started.
Building the minimum-viable-product (MVP)
We quickly built an app that accomplished that one goal — to give a merchant the ability to send an SMS to their customer directly from the POS. Shortly after launching, it naturally started to pick up steam. We began learning more about the SMS industry, and merchants were finding our app organically on the App Store and started requesting more features. And we continued to expand the product into a fully-fledged SMS platform that Shopify merchants could rely on. Soon after, our mission was formed— to be the most intuitive, and highest performing, SMS marketing and communications platform for Shopify stores.
Email has been the standard way to market and reach customers over the last decade, but as time progresses it proves to become more ineffective over time. Open rates tend to be low around 17%, conversions through email tend to be poor on average, and customers’ inboxes tend to get flooded with emails that they don’t want. Email performance marketing has dropped 47% over the last 5 years.
As a company, you want to be able to reach your customers and leads effectively, whether it’s to convert them, share marketing materials, or simply to communicate to them. SMS has proven to be the most effective channel. Open rates of SMS messages are 98%+, CTR within SMS is 30%+, and it’s a 1:1 channel between you and the customer which they have opted in for. Millennials and younger generations prefer messaging over email.
Scaling to 10,000+ Shopify merchants
As merchants continued to use the product, we constantly collected feedback and iterated to develop the best experience. We formed exclusive partnerships with Shopify to scale the platform to more and more merchants.
Throughout the time we’ve been operating the company, we’ve helped more than 10,000+ Shopify merchants, have sent/received nearly 10,000,000 SMS messages, and have accumulated more than 100 5-star reviews… All while helping merchants achieve a 90%+ open rate, a ~30% average CTR, and a ~24% conversion rate ❤️
Selling Supercharged for $1M+
During the time we operated the company, we grew the app to $40K+ in monthly revenue with healthy EBITDA margins. However, becoming too consumed with other projects and efforts, we didn’t have the time to grow Supercharged any further or pay close attention to it. At this point, we engaged in an M&A process using Acquire.com and ultimately sold the company.
We’re so proud of what we’ve built with Supercharged. Throughout the time we operated the company, we helped more than 10,000+ Shopify merchants, sent/received nearly 10,000,000 SMS messages, and accumulated more than 100 5-star reviews… All while helping merchants achieve a 90%+ open rate, a ~30% average CTR, and a ~24% conversion rate.
Despite selling the company, we’re excited to continue being embedded in the Shopify ecosystem - building apps, running storefronts, and helping others do the same.